Monday, 8 November 2010

Target audience.

After the questionnaire results I received I have successfully discovered my target audience.

Typical male interested in French New Wave:
The age of my male target audience will be 21-35; I believe that it would be this age because this is when they become less fickle and will have found their true interests. They will be middle class, and has achieved a degree in media or psychology. Although he was bought up into a relatively wealthy background he will see himself as liberal however prides himself in his left-wing political views; he will be a religious reader of 'The Guardian' and will occasionally voice his views by writing letters to the paper and is known to get quite fiery when it comes to politics.
He doesn't care about fashion and tends to be scruffy wearing baggy clothes with a 5 0'clock shadow because he's so nonchalant. He's the sort of person that sits in Starbucks writing poetry on his laptop while shaking from the previous 3 expresso shots because he was up all night reading William Wordsworth.

Typical woman interested in French New Wave:
I believe that the woman would be slightly younger than the male and would not be as interested. I see the typical female who is interested in French New Wave is more intrigued by the whole concept. She would have seen posts on Tumblr featuring pictures and quotes from French New Wave films and she thinks it looks interesting and is merely fascinated by the genre simply because it's seen as 'cool'. She's the sort of girl that sits outside Costa drinking lattes in a cloud of cigarette smoke with her friends. She cares what everyone thinks of here style and thrives to be 'individual' and 'cool'; she wants people to look at her and think 'wow, doesn't she stand out, I want to be like that girl'. This girl pretends not to care what people think of her but deep down she cares deeply what they think because she is secretly a people pleaser and craves to be a trend-setter.

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